Hi Lisa, what is it that you do?
I help brands and people express ideas, sell products, and connect communities through the power of words. That is to say, I’m a copywriter.

What inspires you in your daily work?
All the amazing things my customers are doing and creating. I feel so privileged that, in my work, I get to walk through the back door of a lot of different companies and meet all these purpose-driven people who are bringing beautiful things into the world, and sometimes shaking up entire industries.

What are your best tips for creating a work-life balance?
Ah. Good question. I can’t say I’ve perfected that one yet, but I do strive to schedule a mix of activities into my weekly agenda that feed my soul and serve my To Do list. I can highly recommend breaking up the work day with a cycling or yoga class, or lunch with a good friend.

What can people ask you that you love to talk about?
I love talking about health, sustainability, and new ideas. I also love just sharing feelings and philosophizing about life.

Why is A house the place for you?
A house is like a living hive of creativity. I love it because it’s a place where I can get work done, meet collaborators, and get a spark of inspiration when I need it.

Website: www.lisabaum.se
LinkedIn: https://www.linkedin.com/in/lbaumgartel/

Photographer: Anna Schori