Ark, 2025-03-17

Member cooperation: Girl Relay

One of A house’s main aims is to encourage meetings and collaborations, and A house Ark is a place that gives companies and freelancers the best conditions to develop and grow. Here we meet Caroline Rosenlew and Erin Stoll from Tjejstafetten – Sweden’s first female relay race where sisterhood, joy of movement meet and every change makes a difference for women’s future.

Over the past nine years, they have taken turns at Ark in various configurations.
– We love the inspiring environment and the warm community of both staff and members.

Caroline and Erin both have a long background in marketing and a keen interest in issues affecting girls and women, such as women’s health, fitness, community and equal opportunities. Tjejstafetten partners with nine different organizations that work to promote women in various fields of activity, and one of them is Ark members Mamma United.

– Our aim is to empower and support mothers to influence their lives and those of their children. Through a free program, mothers gain both knowledge and confidence in important social functions. When Tjejstafetten reached out to us, it immediately felt like a perfect collaboration. Through Tjejstafetten, we want to create a joyful and inspiring day where mothers and children participate together, experience the joy of movement and find motivation for a healthy and sustainable lifestyle,” say Anja Nordenfelt and Erla Lorentzon at Mamma United.

The design and branding agency and Ark member Grow Sweden has been involved in creating the identity of Tjejstafetten, and Martin and Mia at the communications agency Hummingbirds the Hybrid Agency, which also has its studio at Ark, have contributed with both networks and moving material.

When is the race and where do you register?
– Tjejstafetten takes place on September 20, 2025 at Stockholm Stadium and you register yourself and your team at http://tjejstafetten.se. We hope to see you there!