Katarinahuset, 2026-08-30

AUTUMN WORKSHOPS WITH BERGHS: AI BOOST

A HOUSE x BERGHS SCHOOL OF COMMUNICATION

Learning Lab by Berghs is back with new PT sessions at A House Slussen – and this time with an AI boost theme! The format is inspired by personal training sessions and includes: knowledge and inspiration, practical exercises where you try it yourself and work in teams. It’s a mix of pedagogy and practice that ensures you gain something concrete every time – something you can use in your daily life immediately.

PRACTICAL INFO

Time: 09.00–11.00.
Location: A House Slussen, Stadsgården 6 (check in via Front Desk).
Included: Breakfast buffet (served from 08:30 AM).

One session: 800 SEK excl. VAT
Punch card for 8 occasions: 5600 SEK excl. VAT (can be shared among several employees at the company).
Email mikaela.holmberg@ahouse.se to register.

SCHEDULE 2026

September 17: Stay relevant with AI with (Camilla Wallander)
You will train your ability to identify where AI can provide ongoing support in your work and create micro-habits that make a difference over time. Practice setting up recurring tasks that scout, summarize, monitor, or provide input daily, weekly, or monthly, so that AI becomes a systematic support in your work.

October 15: Intelligent judgement with (Joakim Thulin)
You will train your ability to maintain your own judgment when working with AI. During the session, we will practice reviewing and questioning AI’s answers, detecting bias, errors, and weak assumptions, and determining what you can use directly and what needs verification.

November 19: Creative advantage (Julian Martorell)
You’ll train your ability to use AI to develop ideas and creative work. During the session, you’ll use AI as a creative partner, challenge the first answer, and practice creating variation and more unexpected directions. You’ll also test simple ways to select, combine, and develop ideas that actually stick.

SCHEDULE 2027

January 14: Decision support with AI
You will train your ability to use AI to explore different paths before making a decision. Practice building simple scenarios, asking what if questions, visualizing possible consequences, and using AI to see and compare alternatives you might not have considered yourself.

February 11: Generate customer insights (Joakim Thulin)
You will train your ability to use AI to find patterns and insights in customer material. During the morning, we will explore how to analyze feedback and comments, identify recurring needs and behaviors, formulate possible customer insights, and translate them into questions or opportunities for further work.

March 18: Generate business insights (Nina Amjadi)
You will train your ability to use AI to go from research to sharper business insights. Practice building a SWOT from actual signals, distinguishing facts from assumptions, changing perspectives, and letting AI challenge the analysis. Conclude by translating it into strategic questions and potential business opportunities.

April 15: Build smarter workflows (Carolina Lupén)
You will train your ability to use AI to simplify parts of your workflow. Identify a recurring work task, design a simple flow from input to output, and test how AI can handle one or more steps. Conclude by improving the flow based on quality, time, and utility.

May 20: Build your knowledge assistant (Camilla Wallander)
You will train your ability to make existing knowledge easier to find and use with AI. Gather a defined knowledge base, create simple AI support based on the material. Test it on, for example, a policy, playbook, or onboarding, and examine what questions it handles well, where it falls short, and how the underlying material can be improved.

Lecturers

Camilla Wallander
CEO of Berghs with extensive experience in strategic communication, leadership, and change management from organizations including SAS, NK, and Hufvudstaden. Currently works extensively with future competencies, AI, creativity, and how people and organizations develop their capacity for change.

Joakim Thulin
Head of Strategic Insight at Berghs and strategist with 30 years of experience in communication, leadership, and education. Responsible for Berghs’ environmental analysis and trend report According to Berghs and works particularly with AI, innovation, and the future of communication.

Julian Martorell
Founder of AI agency Prompt House with a focus on creative AI production. Has worked with Billy Boman in AI production and is trained in AI Content Engineering at Berghs. Combines technical AI expertise with an artistic background in music creation, sound, and branding.

Nina Amjadi
Program Director for AI Content Engineering at Berghs and co-founder and CEO of AI company Saga Studios. Has over 15 years of experience in marketing, technology, and creative development internationally and works at the intersection of AI, creativity, business, and change.

Carolina Lupén
Digital Marketing Manager at Berghs with a broad role in web, digital communication, and data-driven solutions. She is curious about how design, functionality, and data can work together—and how digital workflows can be optimized and simplified.