A house, 2020-07-01
New trend in offices: “smart sizing”
How important is the physical workplace for employees? In the wake of the coronavirus crisis, many companies are looking for answers to this question. A house gives its take on the matter and at the same time launches a coworking innovation.
A house, a meeting place for small and medium-sized creative entrepreneurs in the fields of music, food, fashion and media, has been struggling since the coronavirus crisis.
“We certainly don’t believe that the future is officeless”
– “We’ve received more inquiries than before, and we’re noticing that even larger companies are contacting us. It’s very exciting,” says the company’s CEO Tua Asplund to Fastighetsnytt.
A new era of desk nomads has begun, she continues.
– In the new world of work, brave companies are seeing the benefits of teleworking, while still cherishing the community. Some days you are more efficient at home or in a café, other days you want to meet colleagues in a creative environment.
How ready is the market for such a shift?
– Companies are at different stages. Some are more receptive than others, but I think the phenomenon is here to stay.
What does this mean for the offices in the long run?
– We certainly do not believe that the future is office-less, as Twitter, for example, seems to believe, but rather the opposite; that the meeting place will be more important than ever, while employers need to develop more personalized solutions.
“Smart sizing” a new hit
A house, which currently houses 100 companies and 700 people in Stockholm, also believes that the development requires a lot of new thinking.
– We are therefore launching a new membership for coworking, which is tailored to the year and how individuals work,” says Tua Asplund.
Bespoke Membership allows companies to rent a smaller, full-service space while gaining access to a larger workshop room for the whole team a couple of days a week, as well as common areas.
Interest has been so high that A house is planning to open more studios this fall, which is also welcomed by the property owner.
– The property owner thinks that our service is right on time. The advantage is that we as an operator can work from a prototype mindset and make improvements faster than large real estate companies.
Tua Asplund is convinced that the whole real estate industry will move more in that direction in the future.
– Before, there was a lot of talk about 24/7 solutions. Now, smart sizing is seen as the key to the future of business.
By Teresa Ahola, Reporter at Fastighetsnytt
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