Katarinahuset, 2026-01-13

NEW COURSES WITH BERGHS SCHOOL OF COMMUNICATION

A HOUSE x BERGHS SCHOOL OF COMMUNICATION

Learning Lab by Berghs is back with new PT sessions at A house Katarinahuset! The format is inspired by personal training sessions and includes: knowledge and inspiration, practical exercises where you try it yourself and work in teams. It is a mix of pedagogy and practice that ensures you take away something concrete each time – something you can use in your everyday life immediately.

PRACTICAL INFO

Time: 09.00–11.00.
Location: A house Katarina, Stadsgården 6 (check in via Front Desk).
Language: English.
Included: Breakfast buffet (served from 08.30). Presentation shared afterwards.

One session: 1600 SEK excl. VAT
Clip card 5 occasions: 7200 SEK excl. VAT (can be shared between several in the company).
Email julie.gardinier@ahouse.se to register.

SCHEDULE 2026

29/1 – TREND BRIEFING & INSIGHT LAB
Berghs inspires with a current trend analysis of the most important cultural shifts, behavioral changes and market signals right now. Then you practice working with the insights in a quick workshop where we translate the trends into opportunities, risks and ideas.

Lecturer: Joakim Thulin
Head of Insight at Berghs, specializing in trends, the world around us and future issues in communication. He helps companies understand change, interpret signals and make more informed decisions. Strong focus on creativity, AI, innovation and communication trends.

26/2 – AI DRIVEN CUSTOMER INSIGHT & RELEVANCE
Discover how AI can help you understand customers better – their behaviors, needs and driving forces. You will use AI tools to find patterns, create insights and develop ideas that are closer to the customer’s reality.

Lecturer: Adam Horne
Creative Director with a strong international background and a clear driving force in curiosity and people’s expression. He is the founder of the agency Aizle where AI is combined with behavioral science to create communication with real impact.

26/3 – COMMUNITY BUILDING AND BELONGING
Get inspired by international cases on building engaged communities internally or externally. During the session, we will talk about and test ways of thinking to create formats, rituals and content that make people feel involved and want to contribute.

Lecturer: Mandarva Stenborg
CEO of Abby World, an agency that works at the intersection of culture, brand and communication. She works with companies that want to create clear positions, simplify complexity and create brand worlds with real relevance.

23/4 – INNOVATION IN PRACTICE: FROM INSIGHT TO CONCEPT
Try simple methods from the innovation process: identify, explore, visualize and test. We take an insight to a first prototype and think about solutions that both add value and are sustainable over time. AI will be used in the process.

Lecturer: Niclas Norström
Strategist with extensive experience in working with brands, creative direction and business development. He helps companies clarify their position, sharpen their expression and translate strategy into action. Runs the creative agency Antidot and the consulting agency Unity of Minds with a focus on AI.

21/5 – THOUGHT LEADERSHIP & BRAND STRATEGY
Practice how to build trust and become relevant through a clear perspective and the right content. We look at concrete examples and practice sharpening a position, creating content and using, for example, LinkedIn to reach out and influence professionally.

Lecturer: Camilla Wallander, CEO of Berghs School of Communication
CEO of Berghs School of Communication with extensive experience in driving change, developing brands, initiating collaboration and designing future professional roles. She is a strong voice in communication, innovation and creativity.