Ark, 2020-02-10

A conversation with

A community is all about serendipity. “A conversation with” is a series of member talks by me Tua Asplund, A house CEO and partner, having no expectations on our conversation nor providing with any predefined questions, letting the member lead the topic. At times, the conversation will naturally be in Swedish.

Lydia Kellam – Freelance digital strategist and creator of “The workation way” – organizing retreats and workshops for freelancers and creative entrepreneurs.Lydia Kellam has just started the year in the usual way with detox in solitude, she sees it as something cleansing, and also as a proof that one can do difficult things. Lydia encourages people to set a purpose for their social media and to have the courage to clean out who or what from the flow that does not fulfill the personal purpose. Lydia has gotten a work mobile, not because she is really bothered by calls but because of all the apps and feeds. It allows her to check her work feed, which provides inspiration and knowledge, carefully curated to fit in with her working day. “Getting a work phone has been mindblowing, unexpectedly great!”

Lydia’s best recipe for a great freelance life is to find a balance between networking, self-promotion, inspiration and being close to the city’s vegetation. “When I have meetings, I sometimes go to a park for some forest bathing.” Inspiring! Lydia always feels at the forefront and contemporary. Although she feels spiritual, she doesn’t want to live by any strict rules, but gospel, dance and music still fit into Lydia’s life.

Skills at A mirror: Creative direction, Communication strategy, Content planner, Digital strategy, Marketing, SEO, Social media strategy, Storytelling, Speaker, UX strategy, Writing, DJ, Crazy cat person

Reachable via www.kellam.co