In conversation with Jenny, House Director at A house

Hi there Jenny! You are the new House Director at A house, what do you dream big of this year? 

This year my focus is to be grateful for big and small things in life and make sure to support my inner peace. I also hope to bring more clarity into life. Put simply, to make every day great for me and others! 

“All our dreams can come true, if we have the courage to pursue them.”
— Walt Disney

You have been around for 1 month; how do you feel about the A house community so far? 

This month has passed by so fast and It feels like I’ve been around much longer. Being a part of this vibrant community makes me happy every morning coming to work.

“offices will be hubs of innovation and social interaction”

Now I am longing for the house to be filled up with people, get our Tuesday lunches back, enjoy a Thursday breakfast with all our members, and finish the week with an” after work” and listening to some live music. 

In your opinion, what is it with A house that creatives are drawn to? 

I believe it is how we curate and create a destination, always in constant transformation to meet the needs of our niche companies to be able to grow in-house and cross-fertilize within our community.  

What is it that you love the most about the A house offer?

The interesting mix of creative companies in a house full of life where everything is possible. We can custom-make an offer for everyone! Our Bespoke offer (that grew out of shifting needs due to the pandemic) is a great way of working. A few days in a private office, a few days in the lobby and maybe a day or two at your home office – the flexible way of working! 

What do you think the future workplace will be like? 

The role of the office has changed. People aren’t going to go back to five days a week. I think offices will be hubs of innovation and social interaction. Remote work is here to stay, but once you are in the office it is important to provide an interesting, vibrant and functional space. People want to enjoy and share good things in life. I also think companies will continue striving to increase diversity, equity and inclusion. 

Who is your biggest inspiration in life?

My dad, he was a very inspiring entrepreneur with his crazy ideas and philosophy that “everything is possible”

What can members ask you by the coffee machine that you love to talk about? 

Well, I am a real life-enjoyer, a foodie, a music lover, a traveller, everything that increases joy of life. If you want to practice your Spanish don’t be shy, come and have a small talk with me, I have lived in Spain for many years. 

Thank you Jenny and see you by the coffee machine! 

OUR PRINCIPLES #5

At A house, we have 7 principles making us a refined machine for creative development, this is the fourth one;

Rethink, refine, reuse, redesign

Since day one, A house has constantly been rethought, refined, reused and redesigned. And that is just how it should be. Iterate and improve. Move forward. Add or adjust. Do more of what you’ve already got. Take away what doesn’t work. We believe that anything can – and should – be questioned at any time. 

Our 7 principles;

Creation requires recreation

Thinking by doing

Rethink, refine, reuse, redesign

Expect great output from unexpected input

The community is our most creative tool

Sharing problems, not just solutions

Space follows process

Sustainable Week 2021: Future Protein

The purpose of this year’s Sustainable Week is for the community to become curious about future protein and how we can use it in our daily cooking. Our goal is for you to feel wiser on where to buy, what to buy, and most importantly, how to use these new veggie proteins. Five food creators will be showing us their best recipes with different proteins, resulting in A handy recipe book for your kitchen. We will also talk to future food companies to learn more about how we will produce and consume food in the future. The week will be all digital due to Covid-19. Welcome!

Yoga, meditation and exercise with A house member Yogobe

Through our friends at Yogobe, all A house members now have the possibility to try their service for free for 30 days! The code is valid until Mars 15.

Yogobe is the leading digital platform in the Nordics for physical, mental and spiritual health. At Yogobe you can find +1800 videos within everything from yoga, meditation and mindfulness to functional training, gymping, stress management and much more.

“As a new variation of our Wednesday Meditations”

As a new variation of our Wednesday Meditations, you will during this month get a suggestion of a meditation or mindfulness class every Wednesday on Slack. To take part of the offer you simply follow the steps below:

– Click on this link to sign up* with the campaign code ahouse30

– Click on “Prova gratis 30 dagar” and then fill in all your details.

– You will get a verification email sent to your email address with an activation link that you need to click on to activate your account. Didn’t get the email? Please check your spam folder!

You now have unlimited access to Yogobe for 30 days! Since no payment details were needed when creating your account, you do not have to cancel anything after these 30 days – your account will simply become inactive.

We hope you will enjoy this month of online workouts, yoga and meditation. If you have any questions about the service or your account, please reach out to the Yogobe support at info@yogobe.com. *This is an introductory offer and applies to you who do not already have an account with Yogobe.

Graffiti exhibition beyond our expectations

Thank you all for coming and experiencing the breathtaking graffiti art of Disey this weekend! Even though the queue outside was cold we felt so much warmth and gratefulness to be able to host this Vernissage. A huge thanks to Disey for making the walls of the old Theatre at Filmhuset come to life.

We still have a few Disey posters and USB:s left! Welcome to swing by the Filmhuset Front Desk weekdays between 9am- 4pm to fetch them: 

USB 150 sek 

Poster 450 sek 

Poster & USB 525 sek 

Video by Fredrik Gislander

Vilma Zammel om lediga studios och det bästa med att vara en del av A house community

Hej Vilma! Du ansvarar försäljning av våra olika medlemskap. Vad är det bästa med att få introducera nya medlemmar till A house Community? 

Det bästa är att få välkomna in nya personligheter och kompetenser till huset som sedan på sitt eget vis bidrar till vårt levande community. Det är roligt att få in nya medlemmar och se dem växa under sin tid här hos oss. Och det är många som får ett stort utbyte av varandra både på ett personligt plan och i jobbet. Det delas erfarenheter i både motgång och medvind, hej vilt vid kaffestationen!

“Vårt community känns konstant vibrerande vilket vilket vi är väldigt stolta över”

Vad blir nya medlemmar mest lyriska över?

Att de blir inspirerade av vår kreativa miljö och härliga vibe i huset. Att lära känna andra medlemmar. Våra betongväggar, vinprovning och gott kaffe, för att nämna några få.

Vårt community känns konstant vibrerande vilket vilket vi är väldigt stolta över, och kommer man då in som ny medlem hos oss känner man ofta ett behov och får en vilja att bli en del av det.

Vad ser du för trender i vilka typer av förfrågningar du får just nu? 

Många förfrågningar handlar om att man downsizar sina kontor och där är vårt erbjudande helt klart rätt i tiden. Vi har egna kontorsplatser att erbjuda i både öppet landskap som i eget rum – men där både pentry och mötesrum är gemensamma ytor.

“Just nu har vi fått loss en av våra större studios om 58 kvm”

Sen hänger många förfrågningar på flexibiliteten som har kommit till att ändras nu under pandemin. Jag ser ett stort behov av att kunna ”komma och gå som man vill”. Kanske jobbar du hemma 2 dagar i veckan och 3 på kontor, då vill du kunna skräddarsy och tajma med dina kollegor. Där är vi tillmötesgående och försöker ständigt anpassa vårt erbjudande efter efterfrågan.

Finns det några studios lediga just nu?

Just nu har vi fått loss en av våra större studios om 58 kvm. Det är en ljus och luftig lokal med perfekt showroom yta som ligger centralt i huset. Helt klart en favorit.
Senare framåt våren får vi även loss en studio om 30 m2. Vi har även en 400 kvm på gång, även detta en fantastisk lokal med vackra betongpelare och stort ljusinsläpp.

Utöver detta finns både Lobbymedlemsskap och Workclubplatser att tillgå. Det rör ständigt på sig här och vi fortsätter få in en hel del förfrågningar vilket är jätteroligt!

Hur funkar det här med Bespoke medlemskap?

Bespoke är vår post-corona-lösning som är skräddarsydd för dig som vill ha ett eget kontor att komma till exempelvis en gång i veckan. Kombinera detta med ett Lobbymedlemsskap så har du en perfekt flexibel lösning för dig som jobbar remote men som vill ha tillgång till en fast punkt lite då och då. 

Läs mer om våra medlemskap och ansök här >

5 minuter med Tua Asplund

Tua Asplund, vd, delägare och medgrundare av A House på Östermalm. I år vill hon drömma stort igen och börjar värdigt med att öppna A House Filmhuset. I övrigt äter Tua gärna piggvar på Bobonne, och sympatiserar starkt med Helen Billgrens tatuering.

Handen på hjärtat – vilken är den mest Östermalmstypiska vanan du har?
– Det är jämnt skägg mellan att läsa Dagens Industri och att nyttja privilegiet att promenera till jobbet.

Vad ägnar du din arbetstid åt just nu?
– Jag är med i advisory board för Navet Sthlm, en helt kvinnligt ägarstyrd byrå för formgivning och rumslig gestaltning av både privata hem och offentlig miljö. Jag har också engagemang i Gather Festival under 2021, en plattform, konferens och festival som liksom A House samlar kreativa näringar.

Vad händer på A House under våren?
– Det stora som händer är att vi är i full planering för att sätta igång A House Filmhuset, vår andra location. Precis som i starten av Arkitektskolan så utvecklar vi det med avstamp i befintlig gestaltning och platsidentitet samt med fokus på att levandegöra en intressant plats för kreativa näringar, bjuda in våra nätverk och bygga ett starkt community, denna gång för film och rörlig bild. På Arkitektskolan fokuserar vi på mat, mode, media, musik.

Vad av allt du gjort senaste året är du mest stolt över?
– Jag är mest stolt över A House team, fantastiskt engagerade individer som alla visat stort mod i att stå starka, bygga community och vara kulturbärare trots svåra utmanande tider. De är starkt samhällsengagerade och medvetna både när det gäller pandemin men också i strukturell problematik kring mångfald och jämställdhet där vi som community har ansvar och möjlighet att göra mycket mer. Jag är också väldigt stolt över att vi fått förtroendet att levandegöra Filmhuset, nyper mig i armen över att vi har möjlighet att expandera.

Vilken tv-serie/podcast följer du just nu som du vill rekommendera?
– Podcast är inte mitt media, zoomar ut rätt fort. Vad gäller rörligt: Tv-serien I May Destroy You – är det mest angelägna och nyskapande och helgjutna.

Vilket karaktärsdrag hos dig själv är du mest stolt över?
– Min (oftast) uppskattade oförställda frankhet, en egenskap i rakt nedstigande led.

Vilket karaktärsdrag hos andra uppskattar du mest?
– Driv förankrat i patos med en stor dos integritet och en gnutta ödmjukhet.

Var äter du helst middag på Östermalm?
– Brasserie Bobonne på Storgatan. Krögarägd familjär hyperkunnig och stockkonservativ finfrasse som precis invigt både en intim bar och ett chambre separee vägg i vägg.

Vad beställer du?
– Vol-au-vent, piggvar, och vad som helst med Ingelas (ägarinnans) crème anglaise.

Vem är Östermalms mest stilsäkra kvinna/man?
– Helene Billgren, väldigt stilig kvinna. Framför allt speglar hennes tatuering en tid i livet där jag är just nu. Något vardagligt och genialiskt – en handlingslista.

Favoritgata/kvarter på Östermalm?
– Helt klart A House kvarter, spännande, växande i hjärtat av Östermalm med OMAKA, Mr Cake, Ett Hem, Loyal Gallery, Babette med flera och flera (ännu oannonserade) på gång.

Nyårslöften, eller kanske förhoppningar?
– Tillåta ett fritt flöde av tankar och börja drömma stort igen.

Hur ser en perfekt lördag ut?
– En lång frukost, yoga och att lusläsa tidningen – en utopi med en 2-åring så jag säger åka pulka med honom istället.

Vad gör du i helgen?
– Jag är isolerad med närmaste familjen i vår fjällstuga och njuter av rosa himmel, mängder med snö och -28 C …

Berätta en hemlis!
– Vi öppnar A house Filmhuset till hösten 2021 och det kommer att avslöjas många hemlisar under våren för de som väljer att följa oss på resan!

Av Sofie Zettergren

A slice of ways – I ett mellanrum med Graffitikonstnären Disey

Under två veckors tid har graffitikonstnären Disey, en legendar inom sin subkultur, fått producera sitt konstverk “A slice of ways” på Filmhuset. “Att ta över ett rum och att helt få utöva sin konstnärliga frihet är en unik möjlighet för mig som konstnär. Det viktiga är inte resultatet utan skapandeprocessen och att tillgängliggöra konst i staden”, säger Disey. 

En digital vernissage kommer ske 30:e januari kl 12:00 på Instagram @filmhuset_ahouse. Det finns 6 dukar uppsatta i rummet där Disey skapat sin konst, dessa kommer finnas till försäljning samt även affischer och USB-stickor med hela processen dokumenterad av videokreatören Fredrik Gislander. 

Max 8 personer i taget i lokalen. Ingen föranmälan krävs och eventuell kö kommer hållas utomhus med distans.

Ingång på baksidan av Filmhusets huvudentré mot Gärdet. Adress: Borgvägen 1

Kaffe från Stockholm Roast och bakverk från Mr Cake kommer att finnas utomhus till försäljning, välkomna!

OSA gärna till Facebook eventet här >

Bespoke – Det skräddarsydda medlemskapet

För bara några år sedan var begreppet ”coworking” så gott som nytt i Sverige. Sedan dess har mycket hänt på marknaden och utbudet av olika typer av coworks har exploderat. I spåren av coronakrisen ser vi vad vi tror blir nästa stora skifte. Vi har vant oss vid att jobba hemifrån och kontoret blir platsen anställda och frilansare besöker vid valda tillfällen för att vara kreativa tillsammans, ha projektgenomgångar, träffa kunder och självklart av rena sociala skäl. Vår VD Tua Asplund ser en framtid med mer individanpassade och skräddarsydda lösningar på A house.

Tua, vad gör A house för att svara på detta skifte?

T: Det vi lanserar nu är Bespoke Membership. För företag är det en möjlighet att ”smartsiza”. Istället för att hyra många kvadratmeter som står tomma när många anställda jobbar hemma så hyr man en kombination av rum ett par dagar i veckan och flexibla platser hos oss, samt får komma till en pulserande mötesplats med tillgång till mycket yta, stor flexibilitet och kortare kontrakt. Ett anpassat företagsmedlemskap kan dessutom innehålla stående bokningar för styrelse- och ledningsgruppsmöten, tillgång till stora eventlokaler för konferenser och en daglig dos av service och aktiviteter som svetsar samman den nya tidens utspridda team. 

Det är ett skifte som passar oss väldigt bra, vi har olika ytor för olika ändamål. Öppet landskap har fått en del kritik, vissa kan uppleva att de blir störda och därför erbjuder vi även tysta zoner. Samtidigt så är människan social och vill mötas, få energi och känna kreativiteten som man upplever av att mötas, då är vår lobby perfekt.

“För företag är det en möjlighet att förflytta sig från ”Space as a function” till ”Space as a service”

Vilka är fördelarna för individen respektive företagen?

T: Det passar bra för individen som vill använda hemmakontoret för att arbeta ostört men även ha dedikerad tid på kontoret med kollegorna, samtidigt minskar trycket på kollektivtrafik när fler åker in till kontoret färre dagar i veckan vilket är bra för samhället i stort. För företag är det en möjlighet att förflytta sig från ”Space as a function” till ”Space as a service”. Kontoret består inte längre av fyra väggar utan är en skräddarsydd lösning utefter verksamhetens specifika behov. 

Hur ansöker jag om ett Bespoke membership? 

T: Du kontaktar en av oss medlemsskaps-skräddare som lyssnar till behov, hur många ni är och hittar en bra lösning för er. Maila till vilma.zammel@ahousestockholm.com så hjälper hon dig vidare!

A house Filmhuset opening 2021

We are overwhelmed with excitement when it comes to opening our second venue in 2021, A house Filmhuset! The project includes yet another brutalist iconic building and yet another thrilling creative industry.

With our learnings from A house, our mission at Filmhuset is to create a vibrant community for creatives within the film and video content industry.

“There will be different types of memberships and event possibilities”

In close collaboration with the Swedish film institute, we want to create an indulgent, innovative culture, be more accessible to the public, and through this work generate an ecosystem for everyone working with video content. There will be different types of memberships and event possibilities, be sure to let us know if you are interested!

Sign up for our Filmhuset newsletter to find out more and become part of the A house film community >

Pictures by Ingalill Snitt

Därför är vi trogna 70-talet – möt A house kreativa chef Richard Hammarskiöld

Brutalism, betong och en gammal Arkitekturskola. Det finns många därute som rynkar på näsan av bara synen på betongblocket som upptar ett helt kvarter på Östermalm sedan 1969. A house medlemmar tycks inte dela den uppfattningen. Många menar att det bästa med brutalismens betong är att den inte förskönar, en slags motvikt till det perfekta som erbjuder en befriande känsla av sanning. Många ser också A house som en given kuliss för det konstnärliga uttrycket, det kreativa flödet och en samvaro där man tänker fritt tillsammans. Vad är det som gör att många avskyr betong, samtidigt som en viss typ av människor inte kan få nog och tycks bli oändligt inspirerade av denna stil. Jag träffar vår kreativa chef Richard Hammarskiöld, vars faiblesse för 70-tal och det brutala uttrycket är total.

Richard, på vilket sätt är brutalismen intressant ur ett innovationsperspektiv? 

Brutalismen låter funktion och teknik vara den rena gestaltningen. Ett tydliggörande men samtidigt ett sätt att underordna sig människan i rummet. Det är en fin demokratisk tanke som inte konkurrerar utan ger maximalt utrymme för innovation och utveckling. 

På A house finns 7 principer, varav en är ”space follows process”, förklara!

Innovation och utveckling sker i olika faser med olika fysiska behov. Allt från koncentration till kreativa miljöer som är mycket tillåtande. Vi har utvecklat ett mängd olika miljöer som möter dessa behov och det är kul att se hur många kreativa sätt våra rum nyttjas på.

“Vi söker oss till det enkla, äkta och är mätta på det tokdesignade miljöerna”

En betydande mängd möbelklassiker från 70-talet har landat på A house tack vare dig, hur viktig är design för upplevelsen och funktionen? 

Huset är en ikonisk blåklassad byggnad (Blåklassad = bebyggelse av synnerligen högt kulturhistoriskt värde) och ett typiskt barn av sin tid. En tid av frigörelse, experimentlust och höga kvaliteter inom design/arkitektur. För att accentuera huset, de grundläggande tankarna samt skapa en tydlig identitet så försöker jag vara trogen 70-talet. Det finns ju så mycket fin svensk och internationell möbeldesign från den tiden så det är bara ett nöje att vara trogen detta. 

Varför tror du att A house medlemmar dras till brutalism, samtidigt som andra tycker att det är fult?

Brutalismen har fått en revival – många har återupptäckt dess tydliga tankar kring demokrati och hållbarhet (även om betong inte är helt pk idag ; ). Vi söker oss till det enkla, äkta och är mätta på det tokdesignade miljöerna som är mer hämmande än utvecklande. Miljöer där vi ofta tvingas underordna oss en ambitiös gestaltning – hur kul och utvecklande är det i det långa loppet? Sen är det ju en fråga om tycke och smak – själv har jag alltid beundrat detta hus som inte ber om ursäkt mitt i detta borgerliga epicentrum. 

Member Quotes 2020

We asked our members what A house vision ”A refined machine for creative development” meant to them and we are overwhelmed, at times amused and often impressed by the creativity and honesty of their responses. Thank you for contributing to our community! Here is a selection of heartwarming and enlightening quotes from the Member Survey 2020;

“A place to bring sharp minds together to innovate”

“Down play the hip-ness. You are great as you are”

“Both an inspirational environment making me creative and a lot of collaboration between members”

“Where people from different backgrounds, companies etc get together”

“A big clame”

“Great place to develop new ideas”

“Openness, availability, proper function surfaces, excellent members and supportive staff!”

“A good place to feel creative and motivated”

“It sounds much too sophisticated”

“Both an inspirational environment making me creative and a lot of collaboration between members”

Meet A house new House Director Jenny

We are excited to announce that Jenny Björk will start as our new House Director at A house at the beginning of 2021. She will be replacing A house CEO, Tua Asplund, going on maternity leave in early March 2021.

Jenny will be overall responsible for operations at A house, making sure that A house continues to develop as a refined machine for creative development in the coming year and care for our much loved community.

“we look forward to welcoming such a natural force”

Tua Asplund

Jenny has a background within hospitality holding several positions as the hotel manager of boutique hotels as well as being the general manager at Helio/ GT30 for several years, to mention just a few.

“After a challenging year for all of us, we look forward to welcoming such a natural force as Jenny, full of curiosity and energy”, says Tua Asplund.

OUR PRINCIPLES #4

At A house, we have 7 principles making us a refined machine for creative development, this is the fourth one;

“Space follows process”

Space matters. Innovation is a complex process with different physical needs during different phases. That’s why. A house strives to develop a flexible and dynamic environment, where different spaces are tailored to support different processes. From inspiring and robust spaces for experiments to calm and quiet spaces for deep work and focus.

Our 7 principles:


Creation requires recreation

Thinking by doing

Rethink, refine, reuse, redesign

Expect great output from unexpected input

The community is our most creative tool

Sharing problems, not just solutions

Space follows process

A current Situation with Annika Jankell

Annika, what is your perspective on the development in your industry? 

A: Creative people and minds can often adjust to unexpected situations. If you’re willing to accept the current situation you will survive by keep on trying to open new doors and see possibilities.

“Cut the crap – take care of important relations and nature”

I believe it’s dangerous to let the fear of the virus, the economy and the new situation take over. But of course very v e r y important to respect and avoid the virus. I’m working with influencer marketing. At the beginning of the pandemic, we lost a lot of customers, and I think most of our colleges also suffered from losing clients, etc. Today we can see a bright light at the end of the tunnel, by changing mindset and accepting the situation. 

Can you name an industry or specific company that you think have managed well to innovate and adjust fast in the current situation? 

A: Inner City Logistics, online pharmacys, digital business…etc

What good can come out of this? What mindset should we adopt?  

A: I think this have given people a second thought when it comes to the real deal – to cut the crap and take care of important relations and nature. To worship the moment and environment of where we are right now and  to realize the power of small things in life. 

In what way have you changed your working habits and is there anything in particular you would like to keep even when we get through this?

A: I work with influencing marketing in social media – so I’m in the digital business, but never before have I’ve had so many online meetings. It sure saves time and health, so I hope we’re going to continue using digital tools to save our precious time. I love seeing people IRL, but ZOOM and TEAMS have really saved us during this vulnerable time. 

A BLACK DOOR Pt 1

Thank you Växthuset, Moonica Mac and Vinstereo for co-creating a most needed magic October evening in our basement photographed by Margarita Kradjian.

A black door is an occasional speakeasy club at A house in Stockholm. Three creators within food, wine and music are brought together to make these intimate evenings unforgettable. Behind A black door, deep down in our dystopian basement, awaits a contemporary, indulgent supper club where new things happen. Food you’ve not tasted before, live music in stripped-down versions, rare wines poured to inspire. 

Anyone can join the ABD supper club to get invitations for upcoming A BLACK DOOR sessions. Sign up here to stay tuned: http://eepurl.com/hfkHtP

Sophie by Sophie Sample Sale

Sophie by Sophie säljer klassiska smycken med en twist i rodiumpläterat eller guldpläterat silver med äkta pärlor och stenar. 

På vår sample sale kommer det finnas halsband, armband, örhängen och ringar från tidigare kollekter men även erbjudanden på vårt ordinarie sortiment. Vi har även ett fint utbud av 18 karat och diamantsmycken. 

En perfekt present, julklapp eller en gåva till dig själv!

Exceptional vacancy; 58m2 studios available!

Our 58m2 studios have long been one of the most attractive ones. Therefore we are particularly enthusiastic to announce this rare vacancy and looking forward to welcoming new midsize team members to the A house community. Great for teams of 8-12 ppl. You can also combine a studio with a bespoke membership, meaning we can tailor your needs. Maybe you have a bigger team, but some of your team members often work remotely or prefers to sit in A lobby or in our quiet area. Then a 58m2 might be the right solution for you!

Welcome to apply here >

You can also book a private tour directly with our membership tailor Vilma Zammel >

Our members are part of a creative community with a focus on fashion, food, music and media. We provide a context in which you can be who you are and do what you do.

“A house is carefully curated to take shape as a refined machine for creative development”

The impact of new technologies and the rapid transformation of society has had a large impact on how we work, live, create and make business. It changes our behavior and habits. Venues that are a combination of workplaces and event spaces for new experiences are becoming increasingly important. A house is carefully curated to take shape as a “refined machine for creative development”. We provide a deliberately organized space and a community with more than 500 members.

New studios in the making at A house

We are excited to announce that we are in the making of new studios for smaller teams (2-15 pers), accessible from November 2020. Also 56m2 and 95m2 will be available. Having seen a demand for smaller spaces from companies looking for a creative community to grow in, we decided to transfer 400m2 into a brand new studio area for smaller teams. Welcome to apply emailing our membership manager Vilma >

“We provide a context in which you can be who you are”

Our members are part of a creative community with a focus on fashion, food, music and media. We provide a context in which you can be who you are and do what you do, and where the choice of how much you want to participate in the community is up to you.


The impact of new technologies and the rapid transformation of society has had a large impact on how we work, live, create and make business. It changes our behavior and habits. Venues that are a combination of workplaces and event spaces for new experiences are becoming increasingly important. A house is carefully curated to take shape as a “refined machine for creative development”. We provide a deliberately organized space and a community with more than 500 members.

A house memberships >


A current Situation with Fredrik Franzon

What is your perspective on the development in your industry?

BAUX operates in the global interior design industry and the reaction from the pandemic was instant and quite urgent. Many projects were put on hold and some were cancelled immediately. The incoming request for new projects also went down quite drastically this spring. 

It now appears that the initial shock to the system may have passed and we are gradually coming back on track. Luckily enough, BAUX customer group is fairly diversified. During the most challenging period in April to May, we received numerous orders from the educational sector that took the opportunity to enhance their sound environments while pupils were home from schools.

“Best case scenario is a “V” recovery, i.e. sharp decline and quick bounce back”

The office sector has been more uncertain, but some of our major customers within tech such as Amazon and Netflix have continued their investments as planned.

Perhaps the most burning question on everyone’s mind is now, “when will things get back to normal?” Best case scenario is a “V” recovery, i.e. sharp decline and quick bounce back. However it’s important to remember that our industry lags. It takes a long time from project start to completion, and it’s even more lagging in this case with a phased “back to work” scenario. As a result, the design industry’s recovery is more likely to go slowly up in the beginning and peak very fast later on. The interior design business is a discretionary item, something that could easily be put on hold, but as soon as there is some certainty (e.g. a vaccine), things will start to recover. Hopefully, there will be a surge in purchasing once the economy is back. A lot of the purchases are pending confirmation and as the world moves into a post-covid state we believe that most of these orders will happen. 

What good can come out of this? What mindset should we adopt?

Covid-19 has had an impact on every industry across the globe and the interior design industry is not an exception. The way we design, the materials used, and how we furnish spaces will definitely be altered.

Offices will probably evolve to become more intentional, meaning that some of the heads-down work will happen at home and the physical workplace becomes more of a place to connect with others. As a result we will see an increased need for flexible social spaces, study areas, amenities, conference rooms and sanctuary-like spaces.

Focus on employee well-being and corporate responsibility will become increasingly important. Solutions that are environmentally friendly and long-lasting with an emphasis on responsible consumerism will therefore gain higher attention from interior designers and end customers.

“in challenging times, peoples creativity and ideas peak”

As a result, sustainable materials, soundproofing, soft values and well being will be emphasized. Our love for the environment will not only be within the materials we choose as building blocks, but also nature as such will play a bigger role than ever before. Bringing the outside indoors, larger windows with views outside, using colors and materials that reflect the natural world and a general mindset of “nature first”. We know from history that in challenging times, people’s creativity and ideas peak to find new innovative solutions. Therefore, post-Covid will hopefully be the shock treatment the world needs to reimagine old ways and create a better, more sustainable tomorrow.

STOCKHOLM ART GUIDE by Lydia Kellam

As Works by Friends is entering a new market, we want to explore our new habitat and its artist and creative scene. For years, Stockholm has built its reputation as being a hub for innovative businesses, leading fashion brands and a forward-thinking music industry. But what does the city’s art scene really look like? In our Stockholm Art Guide three art lovers share their point of view on the Stockholm art scene and where they seek new inspiration in Stockholm.

Tua Asplund, CEO 
Tua Asplund is CEO of A house, a co-working office and cultural space located in an impressive brutalist building that houses innovative companies and startups in fashion, music, media, food and technology. Just like art, the building and atmosphere nurtures creativity and opens up for new ways of thinking and expressing. A house frequently organizes pop up art exhibitions, concerts, workshops and mediation sessions.

“Another recommendation and an instant love at first sight for me is Kummelholmen in Skärholmen”

How would you describe the art scene in Stockholm? How has it developed the past couple of years?
I’ve seen lots of innovative art coming from Stockholm lately, and wouldn’t be surprised if Swedish artists are at the forefront when it comes to the development of AI and art. When it comes to exploring art in the city, I love the big mural paintings that have started to pop up the last couple of years around Stockholm. I search for unexpectedness and art that provokes new ways of thinking.

Which are your favorite galleries in Stockholm and why?
I prefer galleries that do not look like the typical white box. CF Hill at Västra trädgårdsgatan located in a palace from the 1600s is a good example of this, as well as Loyal gallery located at Odengatan in the former Embassy of Brazil. Another recommendation and an instant love at first sight for me is Kummelholmen in Skärholmen. With traditional galleries are struggling I think we are going to see a shift towards exploring and exhibiting art in unconventional locations. I recently enjoyed watching art students host a pandemic-friendly art exhibit in an apartment in Mariatorget in Södermalm, and this fall we are hosting an art exhibit in our coworking space showing large photos from renowned 70s photographer Hans Hammarskiöld.

Slobodan Zivic, Artist and DJ
Slobodan Zivic is a Stockholm-based multidisciplinary creator whose works span between digital art, painting, photography, graffiti and graphic design. Slobodan is also a DJ and can be seen frequenting the parties and openings of Stockholm’s art scene. Rooted in cultural mechanisms, behavioural patterns, social trends his ambition is to create art that opens up different perspectives and create a basis for dialogue for its viewers and participants. With his creative courage and engagement he has played a key role in the ongoing transformation of Stockholm’s art scene.
www.slobodanzivic.com

How would you describe the art scene of Stockholm? How has it developed the past couple of years? 
In my opinion, in the past years, Stockholm’s art scene has been very exclusive with a heavy emphasis on traditional paintings and Sweden-born artists. The art community has been lacking the ability to invite non-Swedish perspectives and backgrounds to the table. It’s been a very white scene so to speak. However, I see a change brewing towards more inclusivity. Finally I see more women and people of color making room for themselves, paving the way towards a more forward-thinking art scene. This openness and shift also had an impact on how galleries curate art, how art schools teach, which formats are being displayed and how artists create and collaborate.

Which are your favorite galleries in Stockholm and why?
My personal favorite Stockholm are Nordenhake, Andréhn-Schiptjenko and LOYAL.

Miranda Lundberg, Founder of Works By Friends
Making art more accessible and help build a supportive art community is what drives Miranda Lundberg, founder of Works By Friends. After working in music and other creative fields in New York Miranda took the leap to create a business dedicated to her mission. With limited editions prints and curated events Works By Friends support artists and their practice, and help create new innovative ways to experience and buy art.
www.worksbyfriends.com


How would you describe the art scene of Stockholm? How has it developed the past couple of years? 
I just moved back to Stockholm after being away for 7 years, but a difference that I’m seeing that I don’t think was as prevalent before, are all the artist run shows popping up. Young artists in Stockholm today are more grass-root, they don’t rely on institutions or large galleries but rather do it themselves. An artist I’m working with, Nikki Fager organized a show in the height of Corona where artists showcased works in their apartment windows.  You’ve had to get creative during COVID, and I hope people will continue to think of alternative ways to showcase art when the pandemic is over. 

Which are your favorite galleries in Stockholm and why?
Like I mentioned above I think that usually the most interesting shows are often the one-off artist run shows. But in terms of more permanent spaces I think Tegel, Mint, and Andréhn-Schiptjenkoare great for emerging art. I’m also planning a pop-up show with my gallery WBF in Stockholm in October which will be exciting!

Written by Lydia Kellam for Works By Friends
Original article >

So, this just happened: Hint Session #01

What are Human Key Figures – and how can they impact the future journey of companies, customers and society? Last night A house members Hint [hintpartners.com] hosted their first moderated conversation on shared future opportunities, in A kitchen.

A kitchen – a space for new conversations

In this Hint Session, relating to their newly released report Hjärnåldern (The Brain Age), the topic of Human Key Figures had business leaders from multiple industries meet around the dinner table to share thoughts, challenges and possibilities connected to what awaits beyond key financial figures.

Culinary mastermind Martin Berg of ARKET cooked up a plant-based fiest, Professor Micael Dahlen (Stockholm School of Economics) shared his knowledge together with representatives from Polestar, Interflora, Axfoundation, AMF Fastigheter, Novus, Noquo Foods, Relate, TUI, Svenskt Tenn and Motivationslyftet.

To learn more about Hint and their work on making sense for, in and of the future – don’t hesitate getting in touch. johan@hintpartners.com

A kitchen – a space for new conversations.

Travelmag listing A house as one of the best coworking spaces in Stockholm

A house is one of the 10 best coworking spaces in Stockholm, according to Travelmag. We are very honored to be on the list along with our amazing friends in the business.

Travelmag on A house:

“Billed as a cultural den for freelancers, entrepreneurs and established companies within the fashion, media, food and music industry, A house offers a wide range of membership packages to suit every need. Pricing starts at 2500 kr (€237) per month for Lobby Membership, which provides the flexibility of always picking the spot that best fits your daily schedule, whether it’s a low table for relaxed meetings, a chair at the community table, or a secluded spot in the quiet area. This package also includes bookable and pop-in meeting rooms, printer access, quality teas, and other amenities. One day passes are also available and can be purchased at the venue, priced at 300 kr (€28) per day.”

Read the full Travelmag article by Paul Joseph>

OUR PRINCIPLES #3

At A house, we have 7 principles making us a refined machine for creative development, this is the third one;

“Creation requires recreation”

We believe that creation requires recreation. As people are our most powerful creative tool, we need to embrace their needs as human beings. All work and no play makes anyone a dull creative. That’s why resting, laughing and socializing are crucial creative tools as well. Because if you feel good, you’ll do good. But if you don’t work, nothing works.

Our 7 principles:

Space follows process

Thinking by doing

Rethink, refine, reuse, redesign

Expect great output from unexpected input

The community is our most creative tool

Sharing problems, not just solutions

Creation requires recreation

Nya trenden inom kontor: “smart sizing”

Hur viktig är den fysiska arbetsplatsen för anställda? Just nu letar många företag svar på den frågan i spåren av coronakrisen. A house ger sin syn på saken och lanserar samtidigt en nyhet inom coworking.

A house, en mötesplats för små och medelstora kreativa företagare inom musik, mat, mode och medier, har haft bråda dagar sedan coronakrisen.

“Vi tror absolut inte att framtiden är kontorslös” 

– Vi har fått in fler förfrågningar än tidigare och märker att även större företag hör av sig till oss. Det är jättespännande, säger bolagets vd Tua Asplund till Fastighetsnytt. 

En ny era, med skrivbordsnomader, har börjat, fortsätter hon.

– I det nya arbetslivet ser modiga företag fördelar med distansarbetet, samtidigt som de värnar om gemenskapen. Vissa dagar är man mer effektiv hemma eller på ett kafé, andra dagar vill man träffa kollegerna i en kreativ miljö.

Hur mogen är marknaden för ett sånt skifte?

– Företag befinner sig i olika skeden. Vissa är mer mottagliga än andra, men jag tror att fenomenet är här för att stanna. 

Vad innebär det för kontoren på sikt? 

– Vi tror absolut inte att framtiden är kontorslös, som exempelvis Twitter verkar tro, utan snarare tvärtom; att mötesplatsen blir viktigare än någonsin, samtidigt som arbetsgivare behöver ta fram mer individanpassade lösningar. 

”Smart sizing” en ny hit

A house, som i dag huserar 100 företag och 700 personer i Stockholm, tror samtidigt att utvecklingen kräver en hel del nytänk. 

– Vi lanserar därför ett nytt medlemskap för coworking, som skräddarsys efter året och hur individerna jobbar, säger Tua Asplund. 

Bespoke Membership innebär att företag kan hyra en mindre yta med full service och samtidigt få tillgång till ett större workshop-rum för hela teamet ett par dagar i veckan, samt gemensamma ytor. 

Intresset har varit så stort att A house planerar att öppna fler studios i höst, vilket även välkomnas av fastighetsägaren. 

– Fastighetsägaren tycker att vår tjänst ligger helt rätt i tiden. Fördelen är ju att vi som operatör kan arbeta utifrån ett prototyptänk och göra förbättringar snabbare än stora fastighetsbolag.

Tua Asplund är övertygad om att hela fastighetsbranschen kommer att röra sig mer åt det hållet i framtiden. 

– Innan pratades det mycket om 24/7-lösningar. Nu ses ”smart sizing” som nyckeln till framtidens näringsliv.

Av Teresa Ahola, Reporter på Fastighetsnytt
Läs den ursprungliga artikeln här >

NxtChapter pt.3 / A stage

NxtChapter pt.3 with Lilla Namo in A stage

OUR PRINCIPLES #2

At A house, we have 7 principles making us a refined machine for creative development, this is the second one;

“Sharing problems, not just solutions”

As others preoccupy themselves with only sharing new solutions, we strive to understand and share problems. Why? Because one relevant problem can generate 1000 solutions. It is simply the greatest asset an entrepreneur can possess. That’s why we work to understand people and their daily lives, and share the problems we find within the A house community. 

Our 7 principles:


Creation requires recreation

Space follows process

Thinking by doing

Rethink, refine, reuse, redesign

Expect great output from unexpected input

The community is our most creative tool

Sharing problems, not just solutions

A current Situation with Fredrik Kempe

What is your perspective on the development in your industry and what is your guess, how long will this last? 

In our industry, air masks, the demand has been larger than the supply.

“We are very humble to the situation”

For us, as for most other companies producing masks, this has caused a large pressure on the supply chain. Currently, we’re still struggling to ramp up the production to meet the demand but are of course very humble to the situation. It is very fortunate to run a business that has such a demand these days and on a personal level, we’re really longing to a normal Trädgården night out again! However, when things will go back to normal, that I leave to the real expert such as Tegnell and Fauci.

In what way have you changed your working habits and is there anything you would like to keep even when we get through this? 

Appreciate the people you work with and the ability to hang around A house more. Without people around when you work, work get a lot more boring.

Are there any shifts in consumer behaviors you think we will see as an effect of the crisis? In your case, you offered a product mainly for polluted air but now maybe the purpose might have slightly shifted, can you tell us more about it?

I think the product category, air masks, will be considered a lot like any other category going forward. It won’t be as hard anymore to educate buyers about the category or why they should carry our product in specific. Other than that, there will, of course, be other opportunities emerging with a living behavior that is changed. However, I think we’ll need to focus even more on our core, and grow this core faster rather than looking into new opportunities too much since many players will look into alternative opportunities theses days.

airinum.com

Nxt Chapter – A yard

Nxt Chapter rocking social distancing in A yard.
📸 Carla Orrego Veli

A house sustainability work

A house is taking climate change highly seriously and we have done a genuine work to develop a long-term sustainability mission that the A house team believe in. Here are some of the actions that we work with to make a change;

– A house contributes to the sharing economy by joining people together under the same roof sharing the resources of the building. Our furniture cooperation is a circular model together with our furniture partner Holmris in Denmark. It is unfortunately common that furniture becomes garbage when companies change offices. Instead, we encourage our members to rent furniture from us, meaning that they are being used by several people during it’s A house lifetime.

– We are working on “12 steps to sustainable development” to take our responsibility in contributing to saving the planet. You find the 12 steps-poster in A lobby to find out more and see the boxes we’ve ticked so far!

– We host Flea Markets to encourage members and friends to reuse clothes buying second-hand insted.

– We invite members and visitors to ”think twice” about small changes we can do in our everyday life. We minimize the use of paper cups and plastic lids by offering members and visitors to buy our thermos instead.

– Yearly, we host “A sustainable week”, highlighting and reminding us why and how we can be more sustainable. In February 2020, the week aimed to raise awareness about our carbon footprint, with a focus on two of our biggest climate issues – food and fashion. 

– We encourage members to “Share & Reuse” by using our slack channel with the same name.

– We encourage our members to work on the global goals for sustainable development >

– We do of course promote recycling in the lobby as well as in the garbage rooms.

– We work with local food and roasting of coffee beans. Thank you to our partner Sthlm Roast for being such responsible role model!

The A house building

An extensive renovation has been made to establish an energy-efficient A house building. We are a certified ”environmental building Silver”. These are the features and design that provides us with smart indoor climate and low energy consumption:

– The ventilation turns off after office hours.

– The ventilation is automatically controlled by sensing heat and number of people.

– The building has a “heavy” facade that counteracts rapid climate change.

– Some lighting is controlled by presence sensors.

– The light sources at A house are all energy-efficient LED lighting.

– Heat and cold are extracted and stored in the rock 300m underneath the house. Geothermal heat pumps efficiently utilize both heat and cold from the the rock giving us the perfect temperature. 

Brand new spaces for work and retail

We live in interesting times, and the usually bustling atmosphere at A house has temporarily shifted to a more tranquil vibe. But don’t let the calm on the surface fool you. There is a lively activity going on in the community, and a number of architectonic projects underway.

“A wing is a stunning addition to the brutalist A house building”

Our brand new retail space, A shop, is ready to welcome its first tenants. With a high ceiling, and three enormous windows directly at street level, this 132 sqm space is perfect for enterprises within retail or food. Across the yard from the lobby, we are preparing for the eye-catching studio project A wing, a remarkable 870 sqm addition to this iconic house. At the moment we can also offer a limited number of office studios within the existing building. For more information, contact: richard@ahousestockholm.com or read more about the plans here:

Download PDF A shop >
Download PDF A wing >

A shop

A house 400m2

Throwback to “Memories of Arkitekturskolan” by Lars Noren

We are proud, honored, and forever inspired by the words written for us by Lars Norén in 2015;

In a country very nearly terrified by the spectre of both material and spiritual rupture, the new Arkitekturskolan (School of Architecture) building was seen as an expression of naked barbarism, an almost Soviet testament to what we were about to lose of the idyll we had toiled together to make. And this despite – or perhaps because – the building, in its alienating monumentality, seemed to forgo all aesthetic confrontation, preferring to retreat into itself, beyond all self–assertion. A base affront to bourgeois taste, no less. Then as now, the country’s population wanted nothing more than to linger in the idyll, seemingly unaware that the defining characteristics of an idyll are fear and repression.

“Architecture is philosophy and spiritual mathematics”

The fact that the building was regarded as a violation is perhaps evidence of how the caution and resignation of so many consecutive generations of architects had led to aesthetic degeneration, replacing creation with pastiche and validation.

Architecture is philosophy and spiritual mathematics, the art of origins, the abode of the future, the place where what has been measured may take shape, at once separate and homogenous – but what can take shape if space is only given to that which repeats the already existing, and if everything else costs too much? During the twenty years in which the building filled my widest view, behind three five–storey poplars which were later cut down, when it was my punctum so to speak, it was as if the introversion and containment were eventually transformed into an altar of sorts, a temple, a non–beguiling beginning. In its effort to conceal every expression of architectural history, except in certain details, in verging on a nothingness, the building almost came across as a purification. Sometimes I would imagine that its interior duplicated its exterior. There can’t be many instances of a Swedish building achieving such a fusion of matter and form. But it didn’t create a great deal of tension between assimilation and concealment more like a fixed inscrutableness without any depth at all. Inside it were probably fantasies of beautiful, necessary abodes and ways of life which would never be possible to realise – abandoned, instead, for lack of political courage.

The students seemed to disappear into the dark, eventually to be forced to give up their purest ambitions. The most interesting thing, even back then, was what activity would come to replace the School of Architecture. A development which has already burst open like a flower? What else do I remember? The grotesque gulf between the concrete archipelago and the preposterous Engelbrekt church, fifty-odd metres away. It isn’t difficult to see how the surrounding discreet bourgeoisie were affronted by this interloper’s indifference to their aesthetics of power. The building was prettiest in the autumn when the hard tendrils of the creepers began to glow.

Lars Norén

Läs Bloks intervju med A house eventkreatör Franco Dusant

Det händer saker i den brutalistiska gråa byggnaden på Östermalmsgatan. Sedan arkitekturskolan lämnade lokalerna 2015 har A house steg för steg växt in i betonghuset. Hittills har Akademiska Hus investerat mer än 240 miljoner i den 12 000 kvadratmeter stora byggnaden där över 600 personer dagligen rör sig.

I dag sitter bland andra start-ups från Handelshögskolan, Youtube-nätverket Splay och affärsinkubatorn Sting i huset. Populära caféet MR Cake är alltid fullt och snart öppnar ett nytt ölbryggeri och restaurang: Omaka.

Vi träffade A house eventkreatör Franco Dusant för att veta mer om ett av Östermalms mest spännande projekt.

Hej Franco! Berätta lite om dig själv.

– Kommer från en restaurangbakgrund och är utbildad sommelier. Drev en restaurang åt några otroligt duktiga krögare på Söder vilket gav mig mersmak att utvecklas i det kreativa.

“ni vet inte vem jag är – kontaktat fel kille”

Hade en omättad känsla och började producera event. Alltid trott att detta bara var för att stilla en hunger och få utlopp för kreativitet. Det ledde till att jag blev kontaktad av A house innan årsskiftet och tillfrågad om jag tillsammans med dem ville skapa en ny arbetstitel – eventkreatör. Sågs och tänkte först “ni vet inte vem jag är – kontaktat fel kille”. Men de såg någonting hos mig och tror på något vi kan göra ihop.

– Och nu håller vi på att skräddarsy något som kommer bli asfett. Har mitt drömjobb. Utlopp för min kreativitet med alla fantastiska medlemmar i detta häftiga hus. Nästan jobbigt, jag vill göra allt.

Läs hela intervjun här >

OUR PRINCIPLES #1

At A house, we have 7 principles making us a refined machine for creative development, this is the first one;

“Community is our most important creative tool”

People are creative, machines aren’t. (Yet.) That’s why we evaluate technology, spaces and initiatives based on their ability to stimulate people and human interaction.

As a member, this gives you the opportunity to tap into a collective creative brain when in need — but also the possibility to pay it forward when someone else is. Together we can stand on the shoulders of creative giants — our community.

Our 7 principles:

Sharing problems, not just solutions

Creation requires recreation

Space follows process

Thinking by doing

Rethink, refine, reuse, redesign

Expect great output from unexpected input

The community is our most creative tool

A current Situation with Hedda Spendrup

What is your perspective on the development in your industry?

Despite all the tragedy and sad circumstances, I can see a new sort of creativity and a drive that I have not seen before. Many breweries push for medium strong beer or non-alcoholic beer, selling in new ways using other channels then what they usually use. Ultimately, I hope for a major progress when it comes to these kinds of beers.

“Non-alc beer & ”Folköl” will blossom” 

What good can come out of this? What mindset should we adopt? 

I sincerely believe and hope that we will bring forward all the love we can and generously share to other people right now. My own need to hug and talk to family and friends has never been greater than now. I also hope that we will protect our earth even more and pay attention to how little we actually need to travel.

What are your thoughts on launching a new brand in uncertain times?

It’s of course very scary to launch something right now. My hope is that people will be more willing to try new things and treat themselves more than they have been able to do in recent months. I myself want to focus even more on sustainability and local collaborations.

A current situation with Tua Asplund

-CEO at A house

Tua, what is your perspective on the development in your industry?

Communities are more important than ever. We have worked hard to build an environment where people feel recognized, energized and inspired. Creative industries, the gig economy and startups in particular are currently facing extremely hard times.

As a co-work operator and event organizer, we meet the needs of the gig economy and start up community, consisting largely of freelance and smaller teams.

“Meeting spaces are fundamental in forming successful ecosystems”

We offer meeting places that are based on collaboration and development through sharing economy, meetings, serendipity, knowledge, activities for creation and recreation. All these activities engage networks and talent supply; who knows you might even meet the love of your life or your next business partner in our space! Meeting spaces are fundamental in forming successful ecosystems and important tools to bring the city to life. We are longing for the physical meeting to start again, in the meantime adopting and navigating on new grounds. 

The crisis has a devastating effect first of all on health and all the individuals that are directly or indirectly affected by the virus. The consequences on growth & innovation, jobs and especially individuals will also be substantial. We are inviting creative change-makers to our community in order to give inspiration in facing our joint challenges. Additionally, we are sharing stories from our members and their views on the current situation. We reach out to our surrounding neighborhood, inviting them into our community and giving them greater local value.

What good can come out of this? What mindset should we adopt? 

In this period of uncertainty, we need to encourage self-autonomy, self-motivation and self-reflection within our teams more than ever. Now is the time to rethink how we work; the fast pace that we were used to solving things, participating in endless meetings, and going through overwhelming inboxes. This is now replaced with time for reflection and finding creative solutions to completely new problems.

“share problems, not just solutions”

Make sure to use this time productively! In our community, we have a few key principles and one of them is to share problems, not just solutions. Reach out to competitors and share obstacles, connect and network with other leaders and most importantly take good care of yourself in order to also support others. I have reached out to numerous members that have generously shared their stories, struggling of course but also keeping up their spirit, engaging in the society, developing creative solutions and helping out in the surrounding neighborhood.

What is the future of communities? How do we create stronger communities?

Communities now have the possibility to be strong both in person and online; I believe workplaces that are a combination of the two will thrive. We all have a very clear common goal now — to survive this hardship and hopefully land on both feet, coming out stronger than ever.

“Communities will be based on both creation and recreation as this develops into a natural part of our lifestyle”

A lot of creativity will come out of this and bring us closer together. In the 2020s, we are all for encouraging diverse and equal communities with the willingness to collaborate within their own industry as well as with others. Communities will be based on both creation and recreation as this develops into a natural part of our lifestyle. 

AMA with @memefulness (swe)

-Hej och välkommen @Memefulness , fett att du ställer upp på A house AMA!
Hur mår du?

-HEJ Franco! Jag mår toppen. Sol och kaffe på uteservering. Kan inte klaga. Hur mår du?

Q – Memekonton känns som om att det har gått från tangentbordsploj till faktiskt engagerade, nutida humoristiska konton. Vad fick dig att börja?
A – Jag har alltid haft en läggning åt att raljera/ha kul åt samtida saker, inte minst på sociala medier. Att använda humor är ett sätt att cope with absurditeten i livet.
Att jag startade ett konto var en blandning av att det är skönt att särskilja sitt privata från massa contentdravel + en vänlig knuff från Sveriges bästa memekonto https://www.instagram.com/meme_lord_jeki/ som följde mig privat och tyckte jag skulle göra eget content

Q – Heeej Memefulness! Så kul att du är här. Vad får du all inspiration ifrån?! Upplever du att behovet av Mems är extra stort i dessa covid-tider?
A – Hej Caroline! Inspirationen plockar jag från vardagen; samtal med vänner, internet etc. Oftast bottnar det i en “insikt” från något man gör/är med om som man vet att fler kan relatera till. Jag har absolut sett ett ökat intresse för memes under karantän eftersom fler helt enkelt sitter klistrade vid telefonerna uttråkade.

“Att använda humor är ett sätt att cope with absurditeten i livet.”

Q – Första inlägget kom i slutet på januari och nu med 3200 följare. Det har gått sjukt snabbt! Hur har det enligt dig gått till?
A – Jag har ingen aning. Att folk utöver mina vänner började följa var en smärre chock. Eller vänta – jag vet att jag fick en rejäl skjuts med ett av mina inlägg där jag raljerade över Tinderkillar (ett återkommande tema hehe) som komikern Johanna Nordström snappade upp och delade.

Jag har från start varit jävligt noga med att inte hålla räkning på följare och likes osv. Jag vet att de andra memekontona har aktiverat statistik och sånt på sina inlägg men jag vägrar – vill inte se hur mycket eller lite folk gillar det man gör för då är det lätt att halka dit och börja skapa content för att pleasa eller få fler likes/följare/delningar. Det är som att be om ångest.

Haha, vilket inlägg var det?
Det var detta inlägg: https://www.instagram.com/p/B8T92CgJ65g/

Q – Hur kom du på att skapa Memefulness – blev du inspirerad från ngt annat konto?
A – Det var en bladning av en vänlig knuff från ett annat memekonto (nämnt längre upp) och att jag redan gjorde det fast på mitt privata och ville särskilja de två. Dessutom finns det väldigt få (vad jag känner till) kvinnliga memekonton så ville vara med och reppa ett kvinnligt perspektiv också.

Q – Hur mycket tid lägger du på en meme respektive kontot?
A – Jag lägger inte jättemycket tid på det – oftast får jag en idé, gör ut den på några minuter och delar direkt innan jag hinner ångra mig och börjar tänka för mycket på om folk kommer tycka det är kul osv. Ju mer tid jag spenderar på kontot desto sämre mår jag haha

-TUSEN TACK @Memefulness för din tid!
Innan du drar så har jag 3 snabba frågor!
REDO?
-Kör

Ditt bästa karantän tips?
-Lergigan

En meme som du önskade att du gjort?
-Den finns inte kvar, bara i mitt memory Men det var i alla fall en meme som, igen, och nej jag är inte sponsrad av honom, Jeki gjorde där ett gäng personer skickade runt typ 5-6 flaskor över ett bord till varandra där caption var “Stockholmsklubbarna som bokar samma DJs hela tiden” vilket jag tyckte var HYSTERISKT kul eftersom det stämmer.

Vem skulle ditt support your local vara?
-Alla mina meme-homies man ska FÖLJA ONLINE! S/o till

https://www.instagram.com/resumemeshehe/
https://www.instagram.com/tindertrams/
https://www.instagram.com/meme_lord_jeki/
https://www.instagram.com/public_service_memes/
https://www.instagram.com/memesofmollan/
https://www.instagram.com/utantitel2020/

What is AMA?


AMA is our way of connecting creative changemakers in A house Community to get a diversity of perspectives on whatever questions you might have (ASK ME ANYTHING!) The idea arose out of the need for inspiration facing our joint challenges and the drive to create a better tomorrow in the current situation.

How does it work?
AMA is a chat conversation made live in writing on our slack channel called a-house-ama. We encourage you to join the conversation and ask questions! You can also find the answers afterwards on our social channels and in the Journal of A house website. The conversation will be in the language of choice of the changemaker.

How do I connect to slack?
Here you can join A house workspace on Slack and start following the a-house-ama channel >

A current situation with Henna Keränen

– Head of Strategic Partnerships & Digital Marketing at Sting

What is your perspective on the development in the start-up community? Can you name an industry or specific company that you think have managed well to innovate and adjust fast in the current situation?

Of course, the crisis has affected startups when suddenly, customers are stepping back from planned projects, investors are becoming more careful, almost everything gets postponed – without having the information on when things will get back to normal again. But the benefit for startups is that they are already digital, and they can react fast – much faster than bigger companies.

It has been quite amazing to follow how the startup community is taking a role and supporting each other – not only do we see new fantastic initiatives but also the role of community has truly been emphasized. For example, the Swedish startup media Breakit has been amazing with their help. Spotify were one of the first employers who started remote working, Norrsken quickly launched their Action Against Corona campaign and at Sting, we have launched several crisis management webinars and supported our community the best we can. Many Sting startups are helping people in the risk groups and offering their services to help people to cope with social isolation.

“Amazing to see how the startup community is supporting each other”

As we have read from the news, healthtech and mental health, games and sports as well as logistics/last-mile startups are doing very well. From the Sting startups I think Beleco has been super inspiring and innovative. Beleco is a streaming service for furniture, and when it started to get several postpone e-mails from different event companies, they quickly launched a new streaming possibility: home office! Now we can stream a beautiful and most importantly, an ergonomic home office, and get it delivered directly to our home door. Such a brilliant idea and hopefully, we will see employers supporting their employees with this as well.

You participated in the finish initiative for a basic income trial (medborgarlön), can you tell us a little bit more about benefits, consequences and your personal opinion?

Or my previous employer, The Finnish Innovation Fund Sitra, was very active with the basic income trial and a part of the project, and I had the privilege to be one of the persons involved from Sitra. The trial was based on the prediction that the fast development of technology and AI will change working life in a way, that the current social security model isn’t sustainable for in the future. Also, the social security model doesn’t encourage people to accept gigs and part-time jobs which is a huge problem, so the idea of basic income was, and still is, to answer to these two problems. The trial wasn’t a 100% actual basic income trial but is was tried on two focus groups who got the same amount of money. One focus group got unemployment benefits without needing to report different activities (like registration to “arbetsförmedlingen” or applying for different jobs etc) and the other focus group got unemployment benefits with the demand for those activities.

Now, some people within the startup scene in Sweden have suggested basic income to answer to the economic crisis due to corona crisis, which is of course interesting to follow. Also, Y Combinator, the world-famous incubator, has been a promoter for basic income for several years.

What good can come out of this? What mindset should we adopt?

I believe there might be several positive outcomes. For example, we already see some positive effects on the climate. Hopefully after this we will put more attention to our consumption habits and think again if we really need to fly to different meetings or conferences and start using the online meeting possibilities even more. Also, I believe we start using Zoom/Google Hangout dinners with our friends and families living in other countries way more often. Perhaps a Zoom pro account becomes a new subscription service that we use along Spotify, Netflix etc.

A bit cliché but I hope that we start to appreciate more social contacts and the fact that we’re living in the best possible continent in the world. It is a winning ticket in a lottery to be born in the Nordics in many ways.

We use cookies

To ensure that we give you the best experience on our website.

Accept